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Znak symboliczny w tekstach wieloznakowych. Analiza funkcjonalna na przykładzie digitalnych przekazów audiowizualnych

Marek Kaźmierczak

Symbolic Sign in Texts Containing Multiple Signs. Functional Analysis on the Example of Digital Audiovisual Communications

The article concerns the functions of symbolic signs in multi-sign texts – created, processed and disseminated in digital media. The text main hypothesis is: symbolic signs in multi-sign texts have cultural, semiotic and social meaning. Changes in functioning of symbolic signs in multi-sign texts illustrate transformations which take place in various communication and referential orders.